If you have dentures, or even if you haven’t, chances are you’ve seen TV advertisements for denture products. Because dentures and teeth loss can be emotional topics, it’s no surprise that the advertisements try (let’s call them) unconventional approaches. Sometimes they try too hard to be funny, sincere, or authoritative. Other times they go for realness and end up somewhere closer to too-much-information.
But for all their flaws, these ads are speaking to a sizable market. Over 60 million people in the US lack teeth, and according to the Journal of Prosthetic Dentistry, there will be 37.5 million people wearing full dentures by 2020. For people with dentures, consumer products on the market attempt to address two primary needs:
- Keeping dentures clean
- Keeping dentures in your mouth (preferably comfortably!)
Denture adhesives include pastes or gels that come in a tube, like toothpaste and adhesive strips. These adhesives are meant to keep dentures in patients’ mouths comfortably while eating and talking.
Dentures are meant to fit comfortably in the mouth—and not require adhesives—because they are molded specially to the patient’s jawbone and palate. However, without teeth anchored in the jaw, the bone deteriorates over time, and its shape changes. This eventually leads to dentures that don’t fit, or that cause discomfort, requiring adhesive. Even cleaning dentures, which requires them to be removed from the mouth, could conceivably cause patients to experience negative feelings.
However, changes in dental technology can reduce these issues for patients. Fixed implant dentures use dental implants to secure replacement teeth permanently to the jaw. Patients can brush them in their mouth, just like teeth, and the implants themselves help the jawbone avoid further deterioration. Although implants do tend to be more expensive than traditional dentures, for many they are an appropriate, life-long solution to their dental needs.